Emma Nicole is a gamer and content creator known for playing Sims 4 on TikTok, Twitch and Youtube. She has more half million followers on TikTok alone. Braceface Design was contacted to create the gamers first merch collection. The nocturnal theme was chosen for the collection as Emma is a night time streamer. The influencer’s branding also includes elements such as the moon, night sky, stars and galaxies so that the nocturnal theme would work well in completing the existing brand.